JUSTIN PETTIT
JUSTIN PETTIT
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eBay

We developed the global strategy and creative platform across the JOAN Berlin, NYC and London offices then it was interpreted for each market separately.
For the German market we tapped into the cultural insight that German's love talking more about how they found a deal and "tricked" the system, rather than the actual deal itself. 

The campaign for eBay ended in a 5 TVC series called "eBay Stories" an extensive OOH campaign and various digital and social touch points that extended the narrative of deals worth sharing ending with the campaign line "Das muss eBay sein" (That's ebay). 

Client:
Campaign:
Agency:
Role:

eBay
Oversharers
JOAN Creative 
Creative Director, Concept,
Art Director, 

eBay

We developed the global strategy and creative platform across the JOAN Berlin, NYC and London offices then it was interpreted for each market separately.
For the German market we tapped into the cultural insight that German's love talking more about how they found a deal and "tricked" the system, rather than the actual deal itself. 

The campaign for eBay ended in a 5 TVC series called "eBay Stories" an extensive OOH campaign and various digital and social touch points that extended the narrative of deals worth sharing ending with the campaign line "Das muss eBay sein" (That's ebay). 

Client:
Campaign:
Agency:
Role:

eBay
Oversharers
JOAN Creative 
Creative Director, Concept,
Art Director,