With “3...2...1..., eBay Live,” we brought eBay back to its roots and into the new era of live commerce. Working with the London and New York offices, we developed the global strategy before bringing it to life in Germany, tapping into the brand’s iconic auction heritage of “Three... two... one... mine!”

Across four spots, out-of-home, audio, and social, we reimagined the classic countdown for a new generation that blends entertainment and shopping. Dynamic 3D numbers turned the end of an auction into the start of an interactive experience, bringing buyers and sellers closer than ever.