adidas Running | SOLARBOOST launch Germany
We created the launch activation for the new adidas SOLARBOOST in Germany. The 2-day launch event took place in Berlin which included product experience rooms, Q&As with industry leaders, as well as incorporating the Adidas Runners Community into the experience. The press members and retailers were emerged in a 360 SOLARBOOST themed experience which ended with a morning run on the second day.
The SOLARBOOST launch was accompanied with a hyper local relevant social media campaign. We showcased selected Adidas Crew Runners from the Berlin community each with their own instagram story as a part of the local campaign.