www.happyorpatty.com is a social experiment concept giving the world the decision to choose the fate of a real living cow. The world can choose if the cow will be "Happy" and live a wonderful life on a green lush field or become a "Patty"…

A part from choosing the fate of the cow people and brands can also purchase advertising space on the cow's hide, the logo or message will then be stenciled on to it letting viewers see the message via the live stream.

This is a genuine gem for a real full force shitstorm.

Work in progress…