JUSTIN PETTIT
JUSTIN PETTIT
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netflix isi & ossi 

ISI & OSSI was Netflix Germanys first feature film production for the German market. A romantic comedy directed towards teenagers. With the characters and storyline being highly relatable to teens and tweens we sought out to create a campaign that was just as close to the target group as was the film. 
We created a campaign that played with the generational issues that occur due to parents and teens speaking "different" languages.

The campaign we created ranged from Key Artwork, an extensive social media campaign, OOH and Digital OOH and a key activation installation. 

Client:
Campaign:
Agency:
Role:

netflix
isi & ossi film launch
Heimat active GmbH
Creative Director, Concept,
Art Director

JUSTIN PETTIT
JUSTIN PETTIT
JUSTIN PETTIT

memes, tinder profiles, instastories, yt trailers…

Age Sound Test Installation

Different ages hear different frequencies. We used this fact to play with what our audience gets to see in the installation. Depending if you heard a certain tone or not also depended on which trailer content you saw on the screen. Playing with the idea of how different generations will understand and see the film differently. 

JUSTIN PETTIT
JUSTIN PETTIT

netflix isi & ossi 

ISI & OSSI was Netflix Germanys first feature film production for the German market. A romantic comedy directed towards teenagers. With the characters and storyline being highly relatable to teens and tweens we sought out to create a campaign that was just as close to the target group as was the film. 
We created a campaign that played with the generational issues that occur due to parents and teens speaking "different" languages.

The campaign we created ranged from Key Artwork, an extensive social media campaign, OOH and Digital OOH and a key activation installation. 

Client:
Campaign:
Agency:
Role:

netflix
isi & ossi film launch
Heimat active GmbH
Creative Director, Concept,
Art Director

JUSTIN PETTIT
JUSTIN PETTIT
JUSTIN PETTIT

memes, tinder profiles, instastories, yt trailers…

Age Sound Test Installation

Different ages hear different frequencies. We used this fact to play with what our audience gets to see in the installation. Depending if you heard a certain tone or not also depended on which trailer content you saw on the screen. Playing with the idea of how different generations will understand and see the film differently. 

JUSTIN PETTIT
JUSTIN PETTIT