NETFLIX | MONEY HEIST
For the season 3 start of Netflix's MONEY HEIST (La Casa de Papel) we created a launch campaign that was true to the show. Always chaotic and never really clear what is going on. We came up with a campaign that every fan would hate to see. Why? Because it was full of spoilers. 
We researched the biggest fan theories of what was going to happen in season 3 and applied that to our campaign. We created real spoilers and also fake ones, getting the fans ready for the chaos of the upcoming season. 
The campaign ran through print, OOH, social and several activations putting out the message "Ready for chaos?"

Headlines

Denver loses all reason to laugh. / Denver laughs all the way.

HL: Raquel is part of the gang
HL: Raquel is part of the gang
HL: Raquel is the mole
HL: Raquel is the mole

Headlines

Berlin is dead. / Berlin is alive.

Frankfurt Takeover
We took over the finance capital of Germany with DOOH media and installations at the Frankfurt airport and guerrilla stunts at the European Central Bank and the Frankfurt Stock Exchange. 
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