JUSTIN PETTIT

adidas solarboost
launch event

We created the launch activation for the new adidas SOLARBOOST in Germany. The 2-day launch event took place in Berlin which included product experience rooms, Q&As with industry leaders, as well as incorporating the Adidas Runners Community into the experience. The press members and retailers were emerged in a 360 SOLARBOOST themed experience which ended with a morning run on the second day.

Client:
Campaign:
Agency:
Role:

adidas running
adidas solarboost
Heimat active GmbH
Creative Director, Concept,
Art Director

The launch event was accompanied by a hyper local SoMe campaign that incorporated the adidas Runners Berlin community.

adidas solarboost
launch event

Client:
Campaign:
Agency:
Role:

adidas running
adidas solarboost
Heimat active GmbH
Creative Director, Concept,
Art Director

The launch event was accompanied by a hyper local SoMe campaign that incorporated the adidas Runners Berlin community.